This privacy policy sets out how MCM Global AG and MCM Group (defined below) use and protect your personal data. This privacy policy is also available in a layered format, allowing you to click through to specific listed on the right. **Contents** 1. Introduction 2. What personal information we collect and how it may be collected 3. For which purposes and on which legal grounds do we use your personal information 4. Cookies and Similar Tracking Technologies 5. How long we keep your personal information 6. Data Disclosure and Sharing 7. Your Privacy Rights 8. How we protect your personal information 9. The Privacy of Minors 10. Changes to the Privacy Policy 11. Contact Us 12. Appendix: Specific Information for Switzerland, European Union and United Kingdom Resident 1. **Introduction** MCM Global AG with its registered office at Baarerstrasse 137, 6300 Zug (Switzerland) is the principal company of the MCM group (“MCM Group”) made up of different legal entities. This privacy policy is issued on behalf of the MCM Group so when we mention "MCM", "we", "us" or "our" in this privacy policy, we are referring to the relevant company in the MCM Group responsible for processing your data. MCM is the controller and responsible for this website at [www.mcmworldwide.com](http://www.mcmworldwide.com) (“Site”). MCM recognizes the importance of protecting the privacy of personal and financial information. MCM provides this privacy policy (“Privacy Policy”) to describe how we collect, use, maintain, protect, disclose and process personal data/information that we obtain through the Site from the visitors of the Site (“You”), through the stores or stores operated by other companies within the MCM Group (“Stores”) in e-mail, text and other electronic messages between you and MCM and when you interact with our advertising and applications on third-party sites and services, if those applications or advertising include links to this Privacy Policy. Please read this [Privacy Policy](https://preloved.mcmworldwide.com/en_GB/pages/confidentiality) carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use the Site. This Privacy Policy may change from time to time, so please check this Privacy Policy periodically for updates. 2. **What personal information we collect and how it may be collected.** Personal data or personal information means any information about an individual from which that person can be identified. “Personal information” or “personal data” as defined under applicable laws is used interchangeably in this Privacy Policy. MCM collects certain individually identifiable data that you actively submit such as through the Site or in our stores as well as other information that we collect through cookies and similar tracking technologies. We may collect personal information when you purchase products, acquire an MCM NFT (non-fungible token), sign-up for a newsletter, register for a customer account, sign-up to our customer card, complete an online survey form, participate in contests or promotions, contact us with an inquiry, or otherwise actively send us personal information on the Site. The personal information may be provided by filling in forms on our Site. MCM may also collect personal information when you submit a customer information card or enter information in a customer data capture application at one of our stores or through other means including information provided to us through social media such as: X, Facebook, Instagram and others. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Site. We may collect data from records and copies of your correspondence including e-mail addresses, if you contact us, responses to surveys that we might ask you to complete for research purposes and details of transactions you carry out through our Site and of the fulfillment of your orders. Such personal information may include your name, email address(es), billing address(es), delivery address(es), telephone number(s), date of birth, nationality, payment details, credit card information, information and the address of your digital wallet, IP address(es), time and date of your enquiry or registration, purchase history, shopping patterns, and product interests. Our Site contains links to other websites. When following a link to one of these websites, please be aware that MCM assumes no responsibility for the content or privacy policies and practices of such websites. MCM encourages you to read the privacy statements of these linked sites; their privacy practices may differ from ours. 3. **For which purposes and on which legal grounds do we use your personal information?** The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases: * Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you. * Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). * Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis. * Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter. If you have given us your consent to process your personal data for certain purposes, we will process your personal data within the scope of and based on this consent, unless we have another legal basis, provided that we require one. Consent given can be withdrawn at any time, but this does not affect data processed prior to withdrawal. Your personal information may be processed for the following purposes, which are in our legitimate interest or enable us to perform a contract with you: 1. Processing Purchases and Providing Services: * To process your purchases and provide the services and information you request through our Site. * To administer your account with us. * To ensure our operation, including our IT, our Site, applications and other appliances. * To verify and carry out financial transactions related to payments you make. * To audit the downloading of data from the Site. * To correspond with you to resolve your queries or complaints. * To carry out fraud checks in order to pursue our legitimate interests to protect you and ourselves from unauthorized usage of your personal information, i.e. your payment details. * To prevent misuse of our services. Furthermore, your personal data may be included in MCM Group customer data base, managed by the principal company, MCM Global AG, and processed together with the details of your purchase for the following purposes, which are in our legitimate interest to give you the best and most secure customer experience; provided that you have not objected to the use of your personal information for these purposes: 2. Improving and Customizing Our Site: * To improve and customize our Site, products, services, and business in general by tracking your product preferences, shopping history, and interactions with us and the Site. 3. Customer Relationship Management (CRM): * Sending Marketing Communication: To send newsletters and other marketing communications via email, postal mail, and SMS regarding our products, services, initiatives, and events, based on your subscription to our service. * Customer Database Registration and Personalization: If you register for our customer database through website registration or by completing the Customer Card, your personal data may be processed along with details of your purchases for the following purposes: \- Identity Confirmation: To confirm your identity as a registered customer. \- To provide you with customized customer care services and post-sales assistance, including access to exclusive services and benefits, such as preserving your purchase order history, simplified procedures for product repair and warranty, commercial discounts, and promotional events. * Customer Data Profiling: We engage in customer data profiling to provide personalized shopping experiences and enhance customer satisfaction. This includes: \- Personalization of Shopping Experience: Analyzing your personal data, including purchase history, browsing behavior, demographic information, and preferences, to recommend products, styles, and promotions likely to interest you based on your past interactions with our Site, app, or stores. \- Targeted Marketing and Advertising: Using your personal data to deliver targeted marketing communication and advertising materials through various channels, including email, social media, online advertisements, and direct mail. These communications are tailored to your interests, preferences, and shopping behavior. \- Product Recommendations and Suggestions: Providing product recommendations and suggestions that align with your style, size, and preferences by analyzing your browsing and purchase history and demographic information. These recommendations aim to enhance your shopping experience and help you discover new products. \- Improvement of Services and Offerings: Gaining insights into overall trends, preferences, and behaviors of our customer base through customer data profiling. This information is used to improve our product assortment, marketing strategies, and overall service offerings. 4. Loyalty Program Participation: * By participating in our loyalty program, your personal data may be processed to track your interactions with our brand, purchases, and engagement activities, enabling us to provide you with rewards, discounts, and personalized offers based on your loyalty and engagement level. In addition, we may process your personal information for the following purposes, which are in our legitimate interest: 5. Others: * Asserting legal claims and defense in legal disputes and official proceedings. * Prevention and investigation of criminal offences and other misconduct (e.g. conducting internal investigations, data analysis to combat fraud). * Acquisition and sale of business divisions, companies or parts of companies and other corporate transactions and the transfer of personal data related thereto as well as measures for business management and compliance with legal and regulatory obligations as well as internal regulations. 4. **Cookies and Similar Tracking Technologies** We typically use cookies and similar tracking technologies on our Site and applications, which allow for an identification of your browser or device. Regarding these cookies and similar tracking technologies, please see the Cookie Policy available here, including information on how you can manage your cookie choices and preferences. In addition, please note that we may work with third parties who may collect personal information about your online activities over time and across different websites when you visit our Site or other online websites and services. To learn more, including how to adjust your preferences, please see our Cookie Policy available here. We may include visible and invisible image files in our newsletters and other marketing emails. If such image files are retrieved from our servers, we can determine whether and when you have opened the email, so that we can measure and better understand how you use our offers and customize them. By consenting to the receipt of newsletters and other marketing emails you agree to our use of such techniques. You may disable this in your email program, which will usually be a default setting. You are entitled to object to the tracking at any time by clicking the link which is provided with every newsletter email or by informing us about your objection via email or letter. 5. **How long we keep your personal information?** MCM must keep personal information for no longer than necessary for us to fulfil the purposes for which the personal information was collected, unless we are specifically required to keep your personal information longer by applicable law. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. 6. **Data Disclosure and Sharing** We may share, transfer and receive personal data that we collect from you with other companies within the MCM Group (including joint ventures) and the third-party partners (such as franchisees, licensees, other companies) who promote and sell MCM products and services as permitted by applicable laws or with your consent where required by applicable law. We may also share personal data with selected providers who perform functions on our behalf (as described below), based in any country worldwide. We may also disclose personal data (such as IP Address, email and phone number) for profiling and marketing purposes as permitted by applicable laws or with your consent where necessary. You may opt out of our sharing your personal data with such affiliates and the third-party partners by contacting us as described below. In addition, if you visit one of the MCM stores in a different jurisdiction, our affiliate may request your consent to access your customer card (including shopping history) in order to better understand your preference and provide you with enhanced customer service. We may provide personal information to our affiliates and selected third parties that provide services on our behalf to maintain our Site, provide our client communications, manage our customer database, process payment transactions, and provide other services. The personal data that we obtain through this Site may be accessed by these third parties solely on MCM’s behalf, and we generally do not authorize these service providers to make any other use of your personal data. These service providers operate the following services for us: * Website hosting, * External customer services, * Marketing research, * Payment services, * Handling orders, * Shipping orders, * Organization of email marketing, * Advertising, * Digital Analytics. We may also disclose personal data to financial institutions or other third parties in connection with performing payment transactions. We do not otherwise disclose your personal data to third parties unless required or otherwise allowed by law. We may share your personal data where necessary with third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. 7. **Your Privacy Rights** Upon request, we will provide you with details of any of your personal data we store, where we collected the data, the recipients or categories of recipients to which these data have been transferred to, and the purpose of the collection. You can also have your personal data rectified, deleted, or restricted from further processing by us at any time. If the processing is based on our legitimate interests, you are entitled to object to the processing of data at any time. In this case, we will only execute the processing if we can demonstrate compelling legitimate grounds which override your interest regarding the exclusion of your data from the processing or the processing is carried out to establish, exercise or defend legal claims. If the processing of your data is based on your consent, you are entitled to revoke your consent at any time with effect for the future. In this case, we will cease processing your data, unless we are entitled to further processing of your data by law. If you supplied personal information to us, we will, upon request, provide you with it in a machine-readable form in order to use such data with other service providers. If you believe that the processing of your data infringes data protection laws, you are entitled to lodge a complaint with a supervisory authority. You can help MCM maintain the accuracy of your personal information by updating the settings in My Account where you may change your name, billing & shipping addresses, title, date of birth, phone number, email address, view your order history, or your content preferences. If at any time you wish to update your information or preferences or you prefer to stop receiving communication from MCM, feel free to update your preferences in My Account. For technical concerns and troubleshooting your personal information, please contact our customer service at any time. The contract information, including the email address, is provided in the “Contact Us” section below. If you are registered with us and would like to delete your registration and personal details from our database, you can contact us through our customer service via the ‘[CONTACT US](https://preloved.mcmworldwide.com/en_GB/pages/contact)’ page on our Site. Please keep your personal data accurate, current, and complete by regularly updating your personal account or by contacting us as specified below. 8. **How we protect your personal information** Your personal data will be processed by electronic or automated means and computerized tools, or manually and on hard copy, as appropriate, and exclusively for the purposes for which the data have been collected. We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. MCM \[and hired third parties related to transaction and fulfilment only\] stores your information internally in controlled, secure environments. Unfortunately, the Internet is not 100% secure. As such, though we do our best to protect your personal information, we cannot guarantee that your use of our Site will be completely safe. The safety and security of your information also depend on you, and we strongly encourage you to exercise caution when using the Internet, as we are not responsible for the circumvention of any privacy settings or security measures in relation to the Site. A username and password may be needed to access certain areas of our Site. It is your responsibility to protect your username and password. If you think your password has been compromised, you should immediately change it. We also urge you to be cautious when sharing information in public areas of our Site, such as message boards; please keep in mind that any information you share in public areas may be viewed by any user of the Site. 9. **The Privacy of Minors/Children** Our Site is not intended for children under 16 years of age. No one under age 16 or under the age legally considered a minor or child in the country/region from which you are accessing this Site (the “Legal Minors”) may provide any personal information to or on the Site. We do not knowingly collect personal information from children under 16 or the Legal Minors. If you are under 16 or the Legal Minors, do not use or provide any information on this Site or on or through any of its features/register on the Site, make any purchases through the Site, use any of the interactive or public comment features of this Site or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 16 or from Legal Minors without verification of parental consent, we will delete that information to the most admissible legal extent. If you believe we might have any information from or about a child under 16 or Legal Minors, please contact us at the email address or postal address detailed below in the CONTACT US section. 10. **Changes to the Privacy Policy** MCM reserves the right to occasionally make changes to our Privacy Policy or practices. We will post the updated policy on our Site, and thus we encourage you to review this page from time to time, particularly each time you use the Site. 11. **Contact Us** To execute your rights or if you have any questions, comments or suggestions regarding the information practices described in this Privacy Policy, please contact us by [contact.eu@mcmworldwide.com](mailto:contact.eu@mcmworldwide.com) or via post at: MCM Global AG, Baarerstrasse 137, 6300 Zug, Switzerland. You may also contact our representative in the European Union at: MCM Lederwaren & Accessoires GmbH, Maximilianstrasse 28, 80539 München, Germany. If you believe that the processing of your data infringes data protection laws, you are entitled to lodge a complaint with a supervisory authority. We would, however, appreciate the chance to deal with your concerns before you approach the relevant supervisory authority so, please contact us in the first instance using the details below (Data Protection Officer). **_Data Protection Officer_** If you have any inquiries in the context of the protection of your personal data, you may also contact our data protection officer by email: [dpo.eu@mcmworldwide.com](mailto:dpo.eu@mcmworldwide.com), or via post at MCM Global AG, Baarerstrasse 137, 6300 Zug, Switzerland. The Appendix is supplementary to the above Privacy Policy and may apply to you if your personal information was collected in the corresponding Jurisdiction or if you have engaged with MCM Group from the jurisdiction. 12. **Appendix: Specific Information for Switzerland, European Union and United Kingdom Residents** This Privacy Notice is aligned with the EU General Data Protection Regulation (“GDPR”), the UK GDPR and the Swiss Data Protection Act (“DPA”). However, the application of these laws depends on each individual case. In case your personal data were collected in EU, Switzerland or UK, Your personal data may be disclosed to companies within the MCM Group or third parties which are not established in member states of the European Union, in Switzerland or UK. For protecting your personal data, such transfers to recipients established in countries which the European Commission, Switzerland or UK did not recognize as providing adequate data protection, will be subject to the European Commission’s Standard Contractual Clauses or in the case of UK, the International Data Transfer Agreement (“IDTA”) or The International Data Transfer Addendum to the European Commission’s Standard Contractual Clauses for international data transfers for the transfer of personal data to third countries.